Go Big or Go Home

If it’s bigger, it’s got to be better!  That mindset has been entrenched in consumers’ brains year after year from marketing company after marketing company, no matter what the product. So it’s no wonder that the trend for a more robust and larger cigar has been gradually making it’s way into the cigar industry as well. Although we like to think of the cigar consumer as a savvy, educated buyer, we cannot help but think there has been some outside influences that have pushed them in the “bigger and bolder” direction.

In years past, most cigar smokers had a brand loyalty and typically smoked the same cigars on a regular basis; but as generations have changed so have their habits. Many cigar smokers adopted a more adventurous taste and attitude with their curiosity taking them in the direction of bolder cigars boasting a larger ring gauge. The influx of varieties of Nicaraguan and Dominican Cigars has opened up the market for this new consumer.

New shapes, sizes, and blends, combined with attractive and modern packaging has given an explosion to the Premium Cigar Industry since the 1990’s. The mild cigars that once dominated the market have been overcome by bolder varietals from prominent cigar makers. The rich, fuller-bodied blends have allowed manufacturers in the Dominican Republic and Nicaragua to showcase their abilities. Both countries are now the number 1 and number 2 exporters respectively to the US.

The introduction of the bigger, bolder cigars began with such cigars as the Fuente Fuente Opus X and the La Flor Dominicana Ligero Series. The Ashton VSG followed as did the LFD Double Ligero to continue the trend of fuller-bodied cigars.  Recently the introduction of the new Romeo series in the cigar market with bolder cigars and their captivating modern packaging typifies this trend and are somewhat unlike the traditional Romeo y Julieta design.

Cigar Smokers are now fortunate enough to experience new brands being introduced all the time, creating a wider variety in flavor and size. The hype and excitement around new cigar introductions more than peaks the consumers curiosity. Just like every industry, the highs and lows depend on the tastes and demands of the consumer. With cigars, the consumer profile is always changing as cigar smokers seek new flavors as their pallets develop. So what’s up next for the cigar industry? Whatever the consumers want!

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